About Us
Founded over 20 years ago by Nila Parmar, the brand grew from her lifelong passion for decor, colour and the emotional impact of beautifully styled spaces. Nila’s discerning eye and refined sense of style have earned her a loyal following of clients who value thoughtful, timeless design.
Our Mission
With a strong belief in the power of harmonious environments, Nila draws influence from both the Japanese art of Feng Shui and the Indian principles of Vastu — philosophies that emphasise the importance of balance between the home and the individual. These ideas continue to inform her approach to curating accessories that bring calm, beauty and intention into your living space. Their commitment to people and the planet is woven into everything they make. Since 2000, Nila has partnered with fair trade suppliers to ensure products are made ethically and sustainably.
Trade
With competitive pricing, consistent quality, and a range of timeless designs, our wholesale program is ideal for those who value craftsmanship and unique style. Partner with us to bring distinctive pieces to your customers while enjoying streamlined ordering and dedicated support.
- Exclusive Trade Pricing
- Early Access to New Collections
- Flexible Order Quantities
- £500 minimum Order
Register for our trade program today.
Join our community of retailers who value beautifully crafted, ethical homeware — fill in our trade form to register your interest.